The former subject line got an open rate of 36.4% while the latter got 32%. Joanna tested the subject lines “startup Qs about landing pages + emails ” and “open startup Qs about landing pages + emails”. Next, they open with a personalized “Hi” that includes my name, followed by an intro where they talk about the problem to get me more interested.Īfter that, they tell me about the solution (the ebook), then finally ask me to get it by clicking on the button.ĭid you notice they placed “New Ebook” in brackets to gather extra attention? Using brackets can increase open rates, as found by Joanna Wiebe of Copy Hackers. This email starts with a persuasive subject line announcing their new ebook and its title. Here’s a good example of a lead magnet promotion email I received from HubSpot. We’ll get back to you ASAP and ensure you gain access to it immediately. Let us know if you face any problems accessing the by replying to this email. If you know anybody else who’ll find this useful, please forward the email to them. Hi there ,I’m emailing you today to let you know we have created a new called. It’s best to keep things simple and brief.Subject Line: New ) It’s a referral, but you’ve never spoken before this email. Throw it out and start again! Think of this as a client requesting that you write to his friend. Tip #7: Too Salesy? If you sit back and look at the cold email and wonder, “Is this too salesy?” …It is. “Does your investment portfolio need to generate more income?” Does this article help answer any of your questions?” Also, response rates are higher when you close with a question. If you don’t close with a clear request, people don’t know what you want. “Recently, I helped diversify a multifamily investment portfolio to include 3 retail and 2 industrial properties.” “I recently helped a client find a better location for their retail space and increased instore traffic by 50%.” “Recently, we filled office vacancies for a client generating $516,330 in revenue over the next year - and used this strategy to fill vacancies for his retail properties as well.” Tip #5: Show how the pain point is resolved. From the outside, your portfolio shares some similarities with many of my clients.” “It looks like your portfolio is mainly retail buildings. If you’re going for a more personal touch, research exactly what they do to prove you’ve done some research: “, it seems shares some similarities with a few of our clients.” This is where you’ll mention that you’re aware of their needs because their needs are similar to other clients. “I found while working on multifamily investment portfolios with a new client.” “I noticed while touring retail space with a client looking for higher traffic areas.” “I just came across while working on reducing office vacancies with a new client.”
The subtle cue is that you’re the savior for a similar company with a similar problem. Address a pain point that someone else is feeling. This doesn’t have to be something that’s thrown in their face. Tip 2: Don’t introduce yourself! I hit delete the moment I see “My name is Joseph and I own a SEO firm…” I already suspect what he wants and I’m moving on. Some examples may be: “John, Increase Tenant Retention” “PNG Investments – Properties Available” or “Katy, Tour New Offices”. A person’s name or company also has high open rates. Weirdly, some of the best open rates are 3-4 words. A poor open rate means it’s time to change your subject. You’ll be able to tell if your subject line is good or not by the open rates. Save these precious emails and use them as a template for your own cold emails! Here are some tips to building your cold calling emails. You and I are in sales, it’s VERY difficult to sell a salesman! If someone has created a cold email you reply to – it’s a statistical anomaly that needs to be studied. One of the things I like to do is save cold emails that do the impossible – make me click on the link or hit reply.
Cold emailing is a numbers games, expect to send around 100 weekly to receive only a few responses.